Via Natural Hair Color 2oz

*This item is sold in packs of 6*

Via Natural® Semi-Permanent Hair Color helps cover gray. Enriched with natural ingredients that aid in conditioning. Via Natural® Semi-Permanent Hair Color comes in 16 vibrant colors that help protect the hair from the stresses of thermal styling, sun exposure and dryness. This long lasting, rich and creamy advanced formula will provide results that last 6-10 shampoos while leaving the hair soft, shiny and manageable.

Our new advanced formula is safe to RELAX and COLOR the same day.

NO PEROXIDE OR AMMONIA

RICH & CREAMY

ADVANCED FORMULA

RELAX & COLOR SAME DAY

DIRECTIONS: SHAKE WELL BEFORE USE

Part freshly cleansed hair into four sections. Apply color generously to each section. Work color into hair (do not rub into scalp). Gently comb through hair to distribute color evenly. Process 25 minutes at room temperature. Freshly relaxed hair may need less time. For longer lasting results, place a plastic cap over hair and sit under a warm dryer for 10-25 minutes. Rinse hair with lukewarm water until water runs clear. Style as desired.